5 E-Commerce Mistakes That Are Killing Your Sales (And How to Fix Them) 

1. Slow Website Speed (Losing 53% of Mobile Shoppers)

The Problem: 

• 40% of users abandon a site that takes >3 seconds to load (Google) 
• Slow sites hurt SEO rankings and increase bounce rates 

How to Fix It: 

✅ Optimize images (compress with TinyPNG or ShortPixel)
✅ Enable browser caching and use a CDN (Cloudflare)
✅ Upgrade hosting (avoid shared servers; use VPS or dedicated hosting)
✅ Minify CSS & JavaScript (use WP Rocket for WordPress stores) 

Pro Tip: Test your speed with Google PageSpeed Insights and aim for  

2. Complicated Checkout Process (67% Cart Abandonment Rate)

The Problem: 

• Too many form fields, forced account creation, or hidden fees frustrate buyers 
• 28% of users abandon carts if checkout is too long (Baymard Institute) 

How to Fix It: 

✅ Offer guest checkout (no mandatory sign-ups)
✅ Reduce form fields (only ask for essential info)
✅ Show progress indicators (e.g., “Step 1 of 3”)
✅ Display trust badges (SSL, secure payment logos) 

Example:
Before: 5-page checkout with account registration
After: 1-page checkout with Apple Pay/Guest opt

3. Poor Mobile Experience (57% of Users Won’t Recommend a Bad Mobile Site)

The Problem: 

• Mobile drives 60%+ of e-commerce traffic, but many stores aren’t optimized 
• Tiny buttons, unreadable text, and broken layouts kill conversions 

How to Fix It: 

✅ Use a responsive theme (test on Google Mobile-Friendly Test)
✅ Larger CTAs (minimum 48x48px tap targets)
✅ Simplify navigation (hamburger menu, sticky cart button)
✅ Optimize for thumb-scrolling (place key buttons within reach) 

Pro Tip: Check how your site looks on different devices with BrowserStack. 

4. Weak Product Descriptions & Images (Losing 20% of Potential Sales)

The Problem: 

• Blurry images or vague descriptions make shoppers hesitate 
• 75% of users rely on product images before purchasing (Nielsen) 

How to Fix It: 

✅ Use high-resolution images (1000x1000px min) + zoom feature
✅ Add multiple angles & lifestyle photos (show product in use)
✅ Write benefit-driven descriptions (answer: “What’s in it for me?”)
✅ Include videos (demo or unboxing clips increase conversions by 80%) 

Example:
❌ “Premium wireless headphones.”
✅ Noise-canceling headphones with 30-hour battery life—perfect for work, travel & workouts.

5. Ignoring SEO & Organic Traffic (Missing Free, High-Intent Buyers)

The Problem: 

• Paid ads are expensive; SEO brings long-term, free traffic 
• 70-80% of users ignore paid ads and click organic results (SparkToro) 

How to Fix It: 

✅ Optimize product titles (include keywords like “Buy [Product] Online”)
✅ Write unique meta descriptions (entice clicks from search results)
✅ Add schema markup (enhance Google Shopping visibility)
✅ Start a blog (e.g., “Best Wireless Headphones for 2025”) 

Pro Tip: Use Semrush or Ahrefs to find low-competition keywords. 

Bonus: 3 Advanced Fixes to Skyrocket Sales 

1. Retargeting Ads – Bring back visitors who abandoned carts (try Facebook Pixel) 
2. Upsell/Cross-Sell – “Customers also bought” suggestions increase order value 
3. Live Chat Support – 38% of buyers convert after chatting (Tidio) 

Conclusion: Turn Your E-Commerce Store Into a Sales Machine 

Fixing these 5 critical mistakes can dramatically boost your e-commerce revenue: 

1. Speed up your site (keep load time under 2 seconds) 
2. Simplify checkout (reduce friction & offer guest checkout) 
3. Optimize for mobile (57% of users won’t return if mobile UX is bad) 
4. Upgrade product pages (high-res images + benefit-driven copy) 
5. Invest in SEO (rank higher for free, high-intent traffic) 

Need Professional Help? 

At Tryangle Tech, we specialize in e-commerce optimization, from speed fixes to conversion-focused redesigns. Book a Free Audit to see how we can increase your sales!